Monday, April 14, 2014

Building Blocks of Color

It can't get any cooler when you get to combine your favorite colors together. In this look, I combined my favorite colors yellow and salmon pink. 

Experiment, feel good and play with colors! The bolder the better. There are no rules guys.

Hope you like it!


Saturday, April 12, 2014

Summer Looks 2: Colors and Prints

Needless to say, colors and prints are primary essentials in your wardrobe for the summer season and the following tops which were love at first sight are must haves from Zara
not only for women but for the men fashionistas as well.

The following looks, I hope translate what summer is all about which is colorful, sweet, fun and adventurous so I hope you like it guys.

The first look: The bird print

Inspired by Miu Miu's Spring Summer Collection 2010 showcasing bird prints which the intellectual designer Miucca Prada used to symbolize innocence makes me feel like one hehe!

Birds print top: Zara, Corniche, Khobar, KSA
Clutch bag: Zara, Corniche, Khobar, KSA
Shoes: Aldo, Rashid Mall, Khobar, KSA

A lemon yellow pair of shorts for a sweeter look and to make the whole look stand out.

The second look: Floral prints.

Florals make a summer look exciting. I layered it with a shirt under to make it more chic. Hair pulled up at the back for an effotless look. Now you've got a perfect look for summer

Sweatshirt: Zara, Corniche, Khobar, KSA


Saturday, March 15, 2014

Summer Look 1: Different Looks in White T-Shirt and A Pair of Jeans Ensemble

Summer is surely on it's way and hinted its arrival few days ago with a strong sandstorm. Summer's heat may not be that too friendly in the kingdom and in the whole Arab Region but this season never fails to give fun, excitement and adventure every year. 

My anticipation and excitement obviously can't be hidden anymore. My summer clothes are all set in my closet ready to be exposed under the scorching heat of the sun and my other fashion necessities shopping list of what to buy is ready to be ticked.

The Challenge: My friends know how I'm deeply in love with floral prints but this time revamping my style. 

How about you guys? Don't you think its fun to just try new things sometimes.

Hope you like my new look!

Here are some ways to give your t-shirt and jeans ensemble different looks.

1.) Accessorize. A white shirt and a pair of jeans is a cliche but never runs out of style. I used a messenger bag to give the look more appeal.

Messenger bag: Zara, Al Khobar, KSA
Shirt: Zara, Corniche, Al Khobar, KSA
Skinny Jeans: River Island, Dharan Mall, Al Khobar, KSA

2.) Mix and Match. An outer wear to bring it to a whole new level.

3.) Accessorize more. And a cap for a cool approach.

4.) A-T-T-I-T-U-D-E and projection

Look demure.

Trying to look tough hehe!

Feel Sexy! Cross your legs! 



Stand by the post and get someone's attention.

 Run out of caption. Hehe!

Get out from your comfort zone. Sit somewhere else. Wow this hurt my butt off!


Tuesday, March 11, 2014

Fashion Forward Reaches Out Across The Region Bringing A Dynamic Roster Of Design Talent To Season Three

The region’s definitive fashion platform expands its portfolio of talent
DUBAI, United Arab Emirates, 11th March 2014 – Following hugely successful opening seasons, Fashion Forward (FFWD) returns for its third edition with an impressive line-up of design talent; offering up an even more diverse representation of the regional fashion landscape. Bringing in these new talents adds further depth and range to the already well- established platform. In addition to the talent making their FFWD debuts, the majority of the catwalk shows this April 10th-13th will be from returning designers whose work we have seen at previous seasons. 

“Going into Season Three, we were keen to maintain our momentum and draw from what Seasons One and Two have taught us,” said Bong Guerrero, Founder and CEO of Fashion Forward. “Broadening our reach even further across the region has always been our goal, and whilst we will continue to do so, season after season, our main focus must always be on showcasing the best and brightest design talent. On this point Season Three does not disappoint, as we have selected a diverse and representative portfolio of designers from those who have shown in previous seasons, and those who are new to the platform, but have significant and notable talent,” added Guerrero.

Also returning for Season Three will be The Garden, the retail space for accessory designers to showcase their collections to buyers and guests throughout the event. This season The Garden will grow to house over 70 accessories designers from throughout the region. Guests will be able to browse and purchase jewellery, handbags, shoes, t-shirts and home ware directly from the regional designers in personalised retail spaces.

FFWD continues to build upon its strategic partnership with Dubai Design District (d3) who have supported the fashion platform throughout its growth in 2013. With d3’s focus and vision on nurturing regional design talent across diverse sectors, as well as becoming the centre of Dubai’s creative community, their valuable support bolsters and solidifies FFWD’s mission to showcase the finest design talent across the Middle East. 

The catwalk designers making their Fashion Forward debut for Season Three are:

Asudari Studio – Originally from Saudi Arabia, London based Lamia Asudari launched her label in 2007. Lamia’s passion lies in her development and execution of intricate and emotionally driven hand crafted prints. She is constantly experimenting with a variety of fabrics against conflicting and bold silhouettes.

DAS – Emirati sisters Reem & Hind Beljafla launched DAS in 2008 with a clear vision: to create a ‘must-have’ black dress combining the most up-to-date fashions with the historical aspects and respectful nature of an abaya. Since then the label has seen great regional and international acclaim, having presented at London Fashion Week and featured in global press for their creative take on the traditional Middle Eastern dress.

Jean Louis Sabaji- Following in the footsteps of his fashion-designer father, Lebanese couturier Sabaji has always had a passion for design. He studied in Milan at Domus Academy before launching his own couture line. Sabaji’s designs are influenced heavily by the strength and beauty of Mother Nature, and his pieces are conceptual and daring.

House of Ronald – Of Lebanese descent, London born Ronald Abdala trained in Los Angeles, Beirut and London before being appointed senior designer for Maison Rabih Kayrouz in 2004. Shortly after this he launched his own line of womenswear. Abdala’s designs focus closely on the human form, using bold and architectural cuts but delivered with fluidity, making for edgy yet sophisticated pieces.

Said Mahrouf – Born in Morocco, Said Mahrouf and his family moved to Amsterdam when he was nine years old. He studies fashion design both in Holland and New York. He presented his first pret a porter collection in 1999 to international acclaim and in 2000 he started his own performance company in Amsterdam. Mahrouf’s love of costume design, artistry and partiality to feminine elegance defines his collections.

Velsvoir – Launched by brothers Zac, Zubair and Talha Timol in 2012, Velsvoir began by creating bespoke bowties and have since expanded to a range of men’s and women’s accessories and more recently a menswear line. Velsvoir focuses on classic tailoring whilst offering quirky and interesting accents to showcase their signature style.

Zareena –It was when studying Business Management in India, that UAE National Zareena Yousef first discovered what luxurious fabric combinations and rich embroidery could do to complement and enhance a woman’s beauty. This inspired her to begin her worldwide search for the exquisite textures, adornments and needlework that would one day become the trademark of her internationally acclaimed gowns.

Returning to the runways this April to continue their FFWD success are:

Amato by Furne One- The much-loved couturier returns to FFWD for his third season. Known for his natural ability to craft extravagant and artistic designs, Dubai-based One has rapidly worked his way up the fashion ladder, and is celebrated both regionally and internationally for his impressive couture creations.

Bashar Assaf – Having showcased at Seasons One and Two under Rabih Kayrouz’s mentorship and The Starch Foundation, Season Three sees Assaf present solo on the FFWD runway. Bashar Assaf is a Lebanese fashion designer currently based in Beirut. The signature behind his label is its ability to challenge the female body with brave geometry complimented with sensibility to material and craftsmanship.

Essa- Of Indian origin, but of Arab sensibilities, Essa’s designs consistently try to weave together the traditional and the modern by relying on materials and prints that have iconic cuts and are universally flattering, creating extraordinary, colourful and contemporary ready to wear pieces. Essa returns this April for his third season at FFWD. 

Ezra- For well over a decade, Dubai-based, Filipino designer Ezra has been producing exquisitely- made, extravagant couture, establishing his brand as synonymous to elegance and beauty.  Ezra has showcased at FFWD since Season One.

Kage- Returning for their third FFWD Season are childhood friends Arwa Abdelhadi and Basma Abu Ghazaleh. They created their label in 2009, offering playful and chic contemporary womenswear. Kage mixes prints, textures and fabrics in their fun, stylish ready to wear pieces.

Rami Kadi- Former Starch foundation graduate Rami Kadi returns for his second season at FFWD.  The Lebanese-American designer’s couture creations follow his signature style of elegance and femininity, mixing textures and materials with form-fitting lines in his work.

Starch Foundation- Under the mentorship of Rabih Kayrouz, the Starch Foundation has presented their chosen designers at each edition of FFWD to great acclaim. The designers this season are Jo Baaklini and Timi Hayek.

Tahir Sultan- Half Kuwaiti, half-Indian designer Tahir Sultan launched his own label in 2008. In 2012 he became the first Kuwaiti designer to show at London Fashion Week. Season Three will be his third FFWD presentation. Sultan’s luxurious pieces pay particular attention to detail, are determinedly glamorous yet conservative, allowing women to feel empowered and sexy without necessarily being too showy and exposing too much.

Taller Marmo- The Dubai-based womenswear brand was founded in 2013 by designers Riccardo Audisio and Yago Goicoechea. The brand was born in Italy to be based in Dubai: A bridge between the European elegance and the Middle Eastern charm. Their inspiration is drawn from the conversation between the nostalgia of the past and the contemporary culture. Their collections merge minimalistic Italian tailoring with Arabic traditions.

The Emperor 1688- The Golkar brothers return to FFWD for their third season, offering their stand-out luxury menswear. The British- Iranian trio set up the label in 2007 and are based in Dubai. Their collections combine exquisite tailoring, with regal prints and classic cuts made of the finest European fabrics.

Zayan The Label- Dubai-based Lebanese designer Zayan Ghandour will present for her third time at FFWD this April. Her brand, Zayan the Label, debuted at Paris Fashion Week in 2011 to wide acclaim. Zayan’s collections offer girly, contemporary luxury ready-to-wear designs using a mixture of fabrics, vivid colours and innovative silhouettes.

Fashion Forward Season Three will take place at The Madinat Jumeirah from 10th-13th April. Registration for tickets will be online through the website and will be announced shortly.

About Fashion Forward (FFWD) 
Fashion Forward (FFWD) is the definitive fashion platform for Dubai and the Middle East -- a fashion movement which provides a platform and a progressive direction for fashion.  Key components of FFWD include catwalk presentations by established and emerging designers in the Middle East and d3 Fashion Talks, to foster industry discussion.


Centrepoint Celebrates 100th Store Opening and Announces Aggressive Expansion Plans

As an avid shopper of the famous retailer in Middle East, I would like to share this good news to everyone.

·        Aims to Double Presence by 2019 and Expand Footprint to Iraq, Libya and African Countries

Dubai-UAE: 11 March, 2014 – Centrepoint, a unique retail format catering to families across the region with four leading brands from the Landmark Group under one roof, has unveiled aggressive expansion plans across the Middle East, Asia and Africa.

With 100 stores in its retail portfolio, Centrepoint is set to launch 20 stores this year and 15 stores next year across existing territories as well as new markets including Iraq, Libya and other African countries.

The announcement was made during a press meet on 11 March to celebrate the launch of the brand’s store at Al Ghurair Centre, Dubai – Centrepoint’s 100th outlet in the region.

The brand that was launched in 2005 in Kuwait currently retails four great brands under one roof - Babyshop, Splash, Shoe Mart and Lifestyle -  across Saudi Arabia, UAE, Kuwait, Oman, Bahrain, Qatar, Egypt, Lebanon and Jordan that collectively span an aggregate retail footprint of over five million square feet.

Vinod Talreja, Director, Centrepoint, said: “As an innovative, one-stop shopping concept, Centrepoint has received tremendous acceptance across all territories where it has a presence. Our success is a testimony not only to the quality of products and services we offer, but also to the practicality of having a single destination that meets the shopping needs of the entire family. With our experience of almost a decade, Centrepoint is well geared to enter new markets and explore further opportunities.”

Vinod Talreja, Director, Centrepoint  

Centrepoint has enjoyed significant success particularly in Saudi Arabia and Kuwait where the concept has evolved into a popular fashion destination for families. Saudi Arabia, top among the brand’s markets has 56 Centrepoint stores, followed by the UAE market that has 15   stores.

Simon Cooper, Head of Centrepoint, said: “Based on our exhaustive consumer research conducted in 2013 across our key markets in the GCC region, it is apparent that shoppers closely connect with the brand that Centrepoint represents. We process 35 million transactions annually. The average customer visits Centrepoint at least nine times in a year and shops for at least three of the four brands with their families. These trends are strong indicators of Centrepoint’s viability as a successful retail format.”

(Left to right) Vinod Talreja, Director, Centrepoint  and Simon Cooper, Head of Centrepoint 

Enjoying unparalleled customer acceptance, Centrepoint is poised for phenomenal growth driven by a workforce of over 10,000 trained personnel. The next five years look crucial for the brand as it consolidates existing operations and explores newer markets to widen its presence.


About Centrepoint
Landmark Group launched the first Centrepoint store in Kuwait in 2005. Since then, the concept has grown to become the largest non-food retailer with an aggregate retail footprint of 5 million square feet across Saudi Arabia, the UAE, Kuwait, Oman, Bahrain, Qatar, Egypt, Lebanon and Jordan.
Each Centrepoint outlet is a large format store retailing four great brands - Babyshop, Shoemart, Splash and Lifestyle. With an extensive collection that comprises high-street fashion clothing, accessories, stylish footwear, beauty and grooming products, baby and child essentials, home decor and everything in between, Centrepoint caters to the needs of the entire family as the ultimate shopping destination.
Supported by over 10,000 personnel, the brand serves 35 million customers annually through its 100 outlets across the GCC-MENA region. Voted the UAE’s Superbrand, Centrepoint is considered among the most loved and admired retailers in the Middle East
Members of Landmark Group’s ‘Shukran’, the largest loyalty programme in the MENA region, collect loyalty points against every purchase made at Centrepoint outlets that can be redeemed in-store.

For more details, visit


Tuesday, January 21, 2014

The Camouflage Sweater

This look is very reminiscent of my post exactly one year ago on a Camo Jacket. This style remained hot throughout last year and I think we'll be seeing more of it so I am wearing one again amplifying the chicness a bit with the help of some accessories.

You should grab one for yourself too fellow fashion lovers!!!

I hope you like it!

The Look: Military

Camouflage Sweater: Splash, Centerpoint, Dharan Mall, KSA
Eyewear: Topman, Dharan Mall, KSA
Clutch bag: Zara, Dharan Mall, KSA